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Article Publication: Sun Herald
Publication date: 22-9-2002
Page no: 2
Section: My Career

The Job Is Our There
James MacSmith

Running your finger down a 'jobs vacant' column is not quite the same as knocking doors down, James MacSmith reports.

IF YOU'RE looking for a new job, trawling through newspaper advertisements and surfing internet sites for employment vacancies just isn't enough these days. There is a whole other world of job vacancies out there.

According to figures released by the Australian Bureau of Statistics, last year only 17 per cent of jobs were found through newspapers and the internet. Which begs the questions: where are all the jobs and how do you get them?

Tap The Hidden Job Market, by Pauline Charleston, attempts to remedy the situation. In the book she stresses the need to network, to know your selling points, to set aside a specific day for job searching, and to be proactive in your employment search.

"You have to do more than just sit back and wait for the right job to appear in the newspapers or be e-mailed to you,'' Charleston said.

"You actually have to get out there and look for work yourself. Job ads and websites encourage a lazy mentality and you're not really doing yourself justice. You have to do a lot more, the work force is so mobile jobs are opening up all the time.''

Charleston, a trainer and consultant in career transition, has spent the past five years running courses on the subject at TAFE and community centres in Melbourne.

She found herself retrenched in the early 1990s and was amazed at the lack of available information for job seekers an experience that helped her write the book.

"A lot of people will look in the paper and think there is nothing there. They will send off applications and not get anywhere so it really gives them a different mindset,'' shesaid.

"Once you get in direct contact with employers there are a whole lot of opportunities you didn't realise existed. Perhaps in a different form to what you might have realised but it certainly gets you out of the rut of sitting back and just waiting for things to happen.''

According to Charleston, the advice contained in the book is more realistic than brutal.

" Having been retrenched and realising it is a pretty bruising experience and that you're not going to get another job overnight, I wasn't going to feed people cliches.

"Too many advisers say one door shuts and another opens, just get out there and knock them dead. Well it just isn't like that. I'm trying to give people realistic advice. I look at it from the point of view of what employers need and making sure you have the right skills to meet those needs.

"You need to think, `How can I market myself directly to employers, how can I network through people I know and howcan I get information and ideas that will point to job opportunities?'.''

It's also essential not to take rejection personally.

"It's important to de-personalise the process and that's terribly difficult, because when we get a rejection we think, `It's me', but it could be because of a number of reasons, for example the type of criteria they are looking for might have changed,'' Charleston said.

"Realistically you're not going to get every job that you go for, but when you are being fairly passive in your job search the rejections are harder to take because you don't have much control.

"What I'm trying to say is that you can go out and talk to people, and approach companies directly rather than hoping that one of your applications is going to come off. So then you've got more irons in the fire and if you get a rejection, it doesn't seem quite as bruising because you're following various other leads as well.''

Caption: ILLUS: THE EXTRA STEP: Self-marketing is all important when it comes to securing a job.

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